The 5 Best Fitness CRM Software
Choosing the right CRM software can transform the way fitness businesses operate, making it easier to manage client relationships, automate bookings, and drive sales.
The best fitness CRM systems combine robust client engagement tools with scheduling, payment processing, and lead management features.
Here’s a look at the top CRM options, including Fitune, Gym Master, Perfect Gym, and others, to help you find the ideal fit for your fitness studio’s unique needs.
Best Fitness CRM Software
- 🥇 Fitune - Free website and client app included
- Monday
- Gym Master
More Fitness CRM Software
Why Do You Need a CRM?
A CRM system is invaluable for fitness businesses, centralizing client data like profiles, booking history, and preferences in one place. This streamlined approach allows for better service personalization, which fosters client loyalty and strengthens relationships.
CRMs also automate essential processes such as bookings, payments, and follow-ups, saving time and ensuring steady cash flow. With automated reminders and easy payment options, clients are more likely to attend and stay engaged.
Additionally, CRMs boost marketing efforts by allowing targeted promotions based on client behavior. By keeping clients informed and engaged, a CRM supports both client satisfaction and revenue growth.
1. 🥇 Fitune - Best Fitness CRM Software
Price: Free to $249/month
Free website creator: Yes
Free client app: Yes
Ideal for your fitness business: Yes
Effortlessly Organize and Engage with Clients
Fitune makes managing client relationships a breeze by keeping all contacts and client information in one organized place. Automated client profiles gather data from each new lead, freeing you from manual entry and eliminating the need for spreadsheets. With Fitune, you can easily view booking and purchase history, helping you make strategic scheduling decisions based on real client behavior.
Automate Payments for a Steady Income
Fitune streamlines booking and payments, so you can focus on growing your business instead of managing payments or scheduling. Clients can book directly through your calendar, choose their preferred spot, and even join waitlists for full classes. Payment collection is automatic, with options to add no-show and late-cancellation fees—ensuring your revenue stays consistent and reducing time spent on collections.
Increase Client Engagement and Drive Sales
Boost client retention and sales with built-in engagement tools like email blasts, promo codes, and invites to new classes. With Fitune’s app, clients can book, purchase, and manage memberships from their phones, keeping them engaged and connected. From robust analytics to promotional tools, Fitune provides everything needed to build loyalty and grow your client base.
Manage classes and appointments with ease
Simplify scheduling and automate booking
Your own customized website in minutes
Increase sales with your own custom app
2. Monday
Price: Free to $19/month per seat
Free website creator: No
Free client app: No
Ideal for your fitness business: No
Monday: Affordable but Limited for Fitness Management
Monday.com offers a cost-effective solution for task organization, but it’s built as general-use software rather than a fitness-specific tool. While it provides helpful features for task management, such as gathering emails and basic analytics, it lacks the essential functions fitness and wellness businesses rely on for daily operations.
No Support for Class Programming or Scheduling
For fitness businesses, organizing classes, managing bookings, and creating schedules are core needs. Monday doesn’t provide the tools to handle class programming or seamless schedule management, making it difficult for studios to manage sessions, staff, and class availability efficiently. The lack of these specialized features may lead to more manual work and disorganization over time.
Missing Payment Processing and Client Engagement Tools
Unlike dedicated fitness software, Monday lacks built-in payment processing and client engagement tools, which means there’s no way to automate or streamline revenue collection. For fitness centers looking to manage everything from payments to client communications in one place, Monday’s broad, generalized features may feel limiting and unable to support business growth effectively.
3. Gym Master
Price: $129 to $249/month
Free website creator: No
Free client app: No
Ideal for your fitness business: No
Gym Master: Solid for Payment and Access Control, Limited for Client Engagement
Gym Master provides essential tools for payment processing, appointment scheduling, and booking management, covering the basics for fitness businesses. It’s particularly effective as a point-of-sale and access control system, which makes it well-suited for gyms prioritizing streamlined check-in and secure facility access.
Limited Client Engagement and Marketing Tools
While Gym Master allows you to send marketing messages and notifications, it lacks the features needed for building comprehensive, effective marketing campaigns. The absence of advanced tools for personalized client communication means limited opportunities to strengthen client relationships or boost engagement. Additionally, without a website builder, Gym Master doesn’t support creating a strong public-facing online presence to attract new clients.
Few Growth-Focused Features at a High Price
Gym Master’s limited support for client profiles and analytics means there’s less data to guide growth decisions or analyze performance. This can be restrictive for businesses looking to scale. Moreover, its relatively high starting price can be a drawback, especially for small to medium-sized businesses that may find it cost-prohibitive compared to more feature-rich, growth-focused alternatives.
4. Perfect Gym
Price: $185 to $600/month
Free website creator: No
Free client app: No
Ideal for your fitness business: For large multi-location fitness centers
Perfect Gym: Strong Lead Generation and Campaign Tracking
Perfect Gym excels in lead generation, helping fitness businesses attract potential clients and track campaign effectiveness. With tools designed to capture leads and analyze the success of marketing efforts, it supports data-driven decision-making. For gyms focused on maximizing their marketing ROI, Perfect Gym offers a solid foundation for growth.
Back-End Management with Limited Client-Facing Features
While Perfect Gym is robust on the admin side, its functionality is mostly back-end focused. It lacks a client-facing website to help attract new members and establish a prominent online presence. This absence of a public-facing digital tool limits the platform’s ability to help smaller studios build brand visibility and drive new client engagement directly.
High Starting Price with Limited Features
At a base cost of $185/month, Perfect Gym’s price can be prohibitive for small to medium-sized studios. This starting plan doesn’t include all the platform’s features, so to fully leverage its marketing tools, businesses must pay an even higher monthly fee. With its premium tools best suited for larger fitness centers handling complex operations across multiple locations, Perfect Gym’s pricing structure is more appropriate for well-established businesses rather than smaller studios looking for cost-effective solutions.
5. Gym Leads
Price: $145/month
Free website creator: No
Free client app: No
Ideal for your fitness business: No
Gym Leads: Specialized in Lead Generation and Marketing
Gym Leads focuses solely on helping fitness businesses generate leads and manage client communication, providing useful tools for follow-ups and targeted marketing efforts. For businesses primarily looking to boost their client base, it offers a streamlined way to handle messages and emails, ensuring no lead falls through the cracks.
High Cost and Limited Features with Limited Management Functionality
With a high monthly fee of $145, Gym Leads is an investment that may not cover all your operational needs. While effective for lead tracking, it lacks features for managing online services, bookings, and scheduling, and it doesn’t include a built-in website creator to attract new clients. This limited functionality means it falls short of being an all-in-one solution for fitness businesses looking to streamline daily tasks.
Costly Integrations Needed for Full Business Management
If you need a complete management system, Gym Leads requires integration with other software like Mindbody or Perfect Gym, which also come with their own high subscription fees. For small to medium businesses, the costs can quickly add up. With many competitors offering comprehensive CRM and management tools, Gym Leads’ focus on lead generation alone may feel restrictive, especially at its price point.
Conclusions for the 5 best fitness CRM software
Selecting a CRM that fits your business’s needs is essential for streamlined operations and consistent client engagement. Among these options, Fitune stands out with its unique combination of a free client app, integrated scheduling, and marketing tools. Other platforms like Gym Master and Perfect Gym offer solid administrative features but may lack the full suite of front-facing tools required for smaller studios. Ultimately, the best choice balances budget with the essential features to help your fitness business grow and thrive.
Ready to try Fitune? Start now for free or book a demo to learn how to grow your fitness business.
