Business Tools

The Best 5 Fitco Alternatives for Your Fitness Studio

by
Cam Acuña
Table of Contents

We compared the top fitness management software and went over hundreds of reviews to bring you the best alternatives to Fitco.

Fitco has been a popular choice for fitness and wellness businesses to manage their day to day operations, but recent user issues have prompted some to explore alternatives. Here, we explore five top alternatives to Fitco, each offering unique features and benefits tailored to various needs within the fitness industry.

Best Fitco alternatives for your Fitness Studio

  1. 🥇 Fitune - Best for Fitness Studios (Easy appointments, live stream integration, free website & client app included)
  2. 🥈 Momence - Good boutique studios
  3. 🥉 WellnessLiving - Good for large businesses (Over 4 locations)
Software Has Free Trial Transparent Pricing Requires Demo Call Ideal for Personal Trainers
Fitune ✅ Yes, + Free Forever Plan ✅ Yes, $0-$249/month 🔴 No ✅ Yes
Momence ✅ Yes, 14 days free trial 🔴 No ✅ Yes ✅ Yes
WellnessLiving ✅ Yes‍ ✅ Yes, $49-$175/month + add ons ✅ Yes Best suited for studio chains
Vagaro ✅ Yes ✅ Yes, $30-$90/month 🔴 No‍ ✅ Yes
Zen Planner 🔴 No ✅ Yes, $99-$348/month ✅ Yes 🔴 No

1. Fitune - Best for all Fitness Studios

Best management software for your Fitness Studio.

Best for:

Studios and individual fitness professionals seeking comprehensive management tools with a strong focus on client engagement.

Features for your Fitness Studio:

  • Fast & easy website creation (no programming needed)
  • Free mobile app for clients
  • Automate scheduling and booking
  • Online courses, classes, and appointments
  • Secure payments

Has Free Trial: Yes, + Free Forever Plan

Transparent Pricing: Yes, $0-$249/month

Requires Demo Call: No

Ideal for Fitness Coaches and Small-Medium Studios: Yes, Fitune’s plans are scalable with your business

Fitune emerges as a standout alternative, particularly for those transitioning from platforms like Fitco seeking reliability and user-friendly experience. Fitune helps you simplify class scheduling, client management, and payment processing. Its flexible payment options, starting for free, make it a great choice for both small studios and independent fitness instructors.

Most loved by users:

  • Intuitive Interface: Fitune has a clean, intuitive interface that minimizes the learning curve for new users. Instead of spending hours going through courses and tutorials you can set up your website and calendar in a few minutes and start selling right away.
  • Comprehensive Features: It offers a complete suite of tools, including class scheduling, membership management, payment processing, and client communication, all integrated into a single platform. Forget about complex systems, dealing with buggy integrations and the additional costs they bring.
  • Client Engagement: Fitune enhances client engagement with features like automated reminders, customizable email templates, and an interactive mobile app for on-the-go access.
  • Customization: Fitune allows for extensive customization, enabling businesses to tailor the platform to their specific needs and branding. As everything else in the platform it’s a simple but powerful tool with zero coding needed.
  • Affordable Pricing: Fitune offers competitive pricing plans suitable for small to medium-sized fitness businesses. If you’re just starting out or want to try the platform you can create your own website for free.

Most hated by users:

  • Expectation for more features: Fitune already offers an extensive range of features tailored for the fitness and wellness industry, however, users expect more updates. With the recent launch of a free mobile app the company is definitely on the right track for improvement.
  • Some limited reporting: Some users have mentioned that compared to larger platforms, Fitune may have fewer advanced reporting features.

Overall Score:  Ideal scheduling software for Fitness Studios.

Fitune’s Website Builder

Fit Nation Studio homepage showing a large gym, equipment, numbers on walls, and a 'Fit Nation Studio' banner. 'Join A Free Class' button.

Fitune’s Class Calendar

Fitune calendar view showing a weekly schedule of various fitness classes, including yoga, boot camp, and pilates, with a sidebar menu for navigation

Fitune Class Management

Fitune classes management screen showing a list of various fitness classes with their levels, statuses, and number of upcoming sessions.

Fitune Service Management & Scheduling

Fitune services management screen showing 1-on-1 services like massage therapy and personal training, with details on duration, location, and price.

Fitune is the best tool for fitness studios looking to ease their workload and automate everyday repetitive tasks. It offers an easy and intuitive setup, great customer support, and comprehensive features to manage online and in-person clients. Fitness coaches will appreciate all the time-saving automations Fitune brings to the table and won’t ever want to go back to paper calendars and message chains. Adoption risk is also very low, with the Free Forever plan you can launch your website for free, allowing you to actually work with the platform before committing to a paid plan.

2. Momence - Good if you aleady have a website

Momence, management software for gyms and studios homepage

Best for:

Boutique fitness studios and wellness centers prioritizing integration capabilities.

Features for Fitness Studios:

  • Scheduling and booking
  • Recurring billing
  • Attendance tracking

Has Free Trial: 14 days free trial

Transparent Pricing: No

Requires Demo Call: Yes

Ideal for Single Studios & Individual Trainers: Yes

Momence offers a simple and reliable system for fitness businesses. It offers to streamline operations and enhances client management for studios of all sizes.

Most loved by users:

  • User-Friendly Design: Users liked Momence’s straightforward interface and ease of navigation, making it accessible for users with limited technical expertise after the lengthy initial setup is done.
  • Integration Capabilities: Momence integrates with various third-party apps and tools, facilitating management of schedules, payments, and client communications.  
  • Features: Reviews mention the range of features as a positive even though a frontend system for clients is still missing.

Most hated by users:

  • Limited Customization: Users have noted strong limitations in customization options compared to platforms like Fitune, this affects businesses looking for more flexible solutions or who want to showcase a strong branding.
  • Learning Curve: Initial setup and learning the platform will require some time and effort.
  • Scalability Challenges: Scaling operations with Momence may be challenging for rapidly growing businesses due to its simplified feature set.

Momence offers solid integration capabilities and user-friendly design, making it a reliable choice for boutique fitness studios and wellness centers. While it offers a simple interface and has good customer support, businesses with complex operational needs or who prioritize growth goals may find its customization options and scalability limitations restrictive. At the same time businesses with little time to dedicate to setting up the platform might be turned off by a difficult learning curve when getting started with the platform.

3. WellnessLiving - Good for businesses with +4 locations

WellnessLiving, business management software for wellness businesses homepage.

Best for:

Wellness centers and holistic health practices needing extensive client management and marketing capabilities.

Features for Fitness Studios:

  • Scheduling and booking
  • Staff management 
  • Attendance tracking

Has Free Trial: Yes

Transparent Pricing:  Yes, $63-$569/month

Requires Demo Call: Yes

Ideal for Single Studios & Individual Trainers: Best suited for larger studios

WellnessLiving offers robust features for managing appointments, memberships, and marketing campaigns. It caters well to wellness centers looking to enhance client engagement and operational efficiency.

Most loved by users:

  • Integrated Marketing Tools: WellnessLiving includes built-in marketing automation tools, allowing businesses to create and manage campaigns.
  • Add-ons: Wellness living offers a comprehensive set of features and useful add-ons for an additional monthly fee like live stream integration and a branded app. 
  • Versatility: The platform supports a wide range of wellness services, from yoga and Pilates studios to spas and massage therapy centers.

Most hated by users:

  • Complex Setup: Setting up and customizing the platform to specific business needs may require a learning curve, requiring initial time investment.
  • Cost Considerations: Pricing structures may be perceived as expensive for smaller businesses. Although the base plans are relatively affordable, add ons for features already included in platforms like Fitune, add up to the final cost. Live stream, video on-demand, and a client app for example.
  • Reporting Limitations: Advanced reporting and analytics features may not be as robust as competing platforms, limiting insights for data-driven decision-making.

WellnessLiving offers extensive client management and marketing capabilities suitable for wellness centers. However, businesses should consider the initial setup complexity and cost implications, particularly for smaller operations looking to maximize their investment in software solutions.

4. Vagaro

Vagaro, scheduling software for beauty and fitness businesses homepage.

Best for:

Salons, spas, and fitness businesses that have a focus on the beauty industry and offer wellness options as their main product.


Features for Fitness Coaches:

  • Scheduling
  • Membership management
  • Reporting and analytics

Has Free Trial: Yes

Transparent Pricing: Yes, $30-$90+/month

Requires Demo Call: No

Ideal for Single Studios & Individual Trainers: Yes

Vagaro offers a versatile solution for fitness businesses transitioning from Fitco, focusing on scheduling efficiency, client engagement, and business growth. It caters well to spas and salons, making it a suitable choice for multi-service establishments.

Most loved by users:

  • Scheduling Ease: Vagaro's scheduling tools are praised by its users for their flexibility and ease of use, allowing businesses to manage appointments seamlessly.
  • Mobile Accessibility: The platform includes a user-friendly mobile app that facilitates booking, payments, and client communication on the go.
  • Marketing and Promotion: Vagaro supports effective marketing campaigns through email marketing, social media integrations, and promotional tools.

Most hated by users:

  • Customer Support: Some users have experienced occasional issues with customer support responsiveness during peak times, impacting timely issue resolution.
  • Integration Limitations: Integrations with other business software may be limited compared to more specialized platforms.
  • Cost vs Value: While Vagaro offers robust features, the cost may be perceived as high for businesses seeking more cost-effective solutions without compromising on functionality.

Vagaro provides strong scheduling and client management features ideal for salons, spas, and multi-service fitness businesses. However, potential users should weigh the high cost and customer support issues. Unless you run a beauty focused business some of the features might not be worth the trouble.

5. Zen Planner

Zen Planner, booking and scheduling software for gyms and fitness businesses homepage.

Best for:

Crossfit gyms, martial arts studios, and fitness centers requiring comprehensive member management and operational tools.

Features for Fitness Studios:

  • Scheduling
  • Membership management
  • Payment processing

Has Free Trial: No

Transparent Pricing: Yes, $99-$348/month

Requires Demo Call: Yes

Ideal for Single Studios & Individual Trainers: Too costly for most individual trainers and small studios

Zen Planner is a sound alternative to Fitco. It offers features for member management, scheduling, and revenue tracking. It is particularly well-suited for larger fitness facilities and multi-location operations.

Most loved by users:

  • Member Management: Zen Planner does a good job at member tracking and attendance management, making it a good choice for group class focused businesses.
  • Integrated Payment Processing: It includes integrated payment processing solutions, simplifying billing and revenue collection processes.
  • Mobile App: Customization Options: Zen Planner provides robust customization options, allowing businesses to tailor the platform to specific operational needs and branding.

Most hated by users:

  • Complexity: Users have reported a steep learning curve when setting up the platform and difficulty learning the ins and outs of its features and functionalities, particularly for new administrators and staff members.This has led some to a lengthy training process for new staff and business owners.
  • High Costs : Higher-tier pricing plans may be prohibitive for smaller fitness businesses. Personal trainers might find the costs are cutting way too much into their revenue for the value offered.
  • Support Response Times: Users have reported long response times from customer support, affecting prompt issue resolution and their day to day operations.

Zen Planner offers comprehensive member management features suitable for large fitness facilities. Its robust feature set includes advanced scheduling, billing, and skill tracking capabilities, which are ideal for businesses with complex operational needs. However, you should consider the learning curve and potential cost implications that come with the system. The initial setup and training is time-consuming, and the higher pricing tiers probably will be too costly for smaller studios or independent fitness coaches.

Conclusions for the 5 best Fitco alternatives for your Fitness Business

Selecting the right fitness management software is crucial for your business's success. Each of these alternatives to Fitco offers unique features and benefits tailored to different aspects of the fitness industry. While all platforms have their strengths, Fitune stands out for its intuitive interface, comprehensive features, and strong customer support, making it the ideal choice for fitness professionals seeking to streamline operations and enhance client engagement.

Ready to try Fitune? Start now for free or book a demo to learn how to grow you fitness business.

Cam Acuña
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