We analyzed over 500 real user reviews from Capterra, Trustpilot, Product Hunt, and G2. We compared features and pricing to bring you the best website builders for pilates studios.
Choosing the right website builder is critical for pilates studios looking to grow their business and make their day to day tasks easier.
With so many options available, finding one that balances ease of use, affordability, and functionality can be overwhelming.
To simplify your decision, we analyzed over 500 reviews from platforms like Capterra and Trustpilot, comparing pricing, features, and user experiences. Here’s our guide to the five best website builders for pilates studios, ranked by their ability to help you create a professional, effective online presence.
Best Pilates Website Builders
More Pilates Website Builders
1. 🥇 Fitune - Best Pilates Website Builder
Price: Free to $249/month
Free website creator: Yes
Free client app: Yes
Ideal for pilates studios: Yes
User score: 4.8 ⭐️⭐️⭐️⭐️⭐️
Fitune makes creating a pilates website easy and free. In just minutes, you can have a fully functional site that matches your brand identity. Simply upload your logo, choose your colors, and add your pictures, and you’ll be ready to sell your services before the end of the day.
Every tool to manage your business in a single place
What sets Fitune apart is that your website comes preloaded with all the features you need to run your business. It automates bookings, appointments, and payments, saving you hours of back-and-forth communication with clients.
With Fitune, your clients book directly on your website. This gives them control over their schedules while helping them stay accountable and reducing your admin tasks.
Create your custom pilates website for free in minutes
Never Worry About Payments Again
Missed payments are a common issue for pilates studios, but Fitune solves this by requiring clients to pay online when they book. This ensures your income is secured, and you won’t have to chase payments after sessions.
Find new income options
Fitune also supports subscriptions and class packages with auto-renewal. This gives your clients flexible options to pay while helping you maintain a steady income throughout the year. Whether it's one-on-one sessions or group classes, Fitune lets you sell with ease.
Manage your classes and calendar with ease
Increase Engagement with Your Own Free Client App
To top it off, Fitune includes a free client app. Your clients can use it to manage bookings, access online classes, and receive automatic reminders. This not only keeps your clients organized but also helps improve attendance and engagement.
Fitune’s all-in-one solution makes it a standout choice for pilates studios looking to create a professional website and streamline their business operations.
2. Institute of Personal Trainers
Price: $49 to $199/month + $500 setup fee
Free website creator: No
Free client app: No
Ideal for pilates studios: No
User score: Not available
Solid basic functions and customization options
The Institute for Personal Trainers provides a website builder with over 100 templates, allowing you to create a site that reflects your personal brand.
While these templates are customizable, the time and effort required to fine-tune your website can be a hurdle if your priority is selling and growing your business.
For pilates studios who lack extra time to dedicate to design, this platform may delay your ability to launch quickly and start generating income.
Business Tools and Limitations
The platform includes essential features like booking management, subscriptions, and payment processing—key for running a pilates studio.
However, advanced tools like recurring payments, which ensure a steady and predictable income stream, are locked behind higher-tier plans starting at $99 per month.
This pricing structure may not align with the needs of trainers seeking affordable solutions without sacrificing vital functionality.
Institute of Personal Trainers doesn’t offer a client app either, a must have in today’s fitness landscape, that can help you land more bookings and prevent missed appointments.
High launch costs
One of the most notable drawbacks is the optional $500 setup fee, which covers website creation, schedule uploads, and payment system integration.
While helpful for trainers who prefer hands-on assistance, this fee can be prohibitive for small businesses or solo trainers working on a tight budget.
Trainers who skip the fee must dedicate significant time to handle these setups themselves. In contrast, platforms like Fitune eliminate setup costs, offering a quick, intuitive process to get your website live without extra financial strain.
We couldn’t find an impartial user score 🚩
Most platforms keep a user score in impartial platforms like Trustpilot and Capterra, this allows their clients to leave honest reviews that help inform other user’s decisions.
We couldn’t find any 3rd party impartial scores for Institute of Personal Trainers, something to keep in mind when making your decision.
3. Weblium
Price: Free to $8.25/month
Free website creator: Yes
Free client app: No
Ideal for pilates studios: Yes
User score: 4.4 ⭐️⭐️⭐️⭐️
General Purpose with Fitness Templates
Weblium is a versatile website builder offering templates designed for all types of professionals.
These templates provide a foundation to create your pilates studio website, but you'll need to invest significant time to customize them and set up the specific functionalities your business requires.
If you're looking for a platform to quickly launch a fully integrated site without worrying about technical details, Weblium might not be the ideal choice.
Unclear Features and Technical Difficulties
While Weblium’s templates include tools for managing clients, bookings, and payments, the platform’s lack of detailed feature descriptions can leave you guessing about what’s included.
Depending on the template you choose, you might need third-party integrations like Square to handle bookings, which could lead to redundant fees and additional setup work.
This added complexity increases the time you’ll spend on daily management tasks, rather than focusing on growing your business.
No Client App and High Setup Requirements
Weblium does not include a client app, a critical tool for modern pilates studios to keep clients engaged and streamline bookings.
To offer this feature, you’d need to hire a developer, which can cost hundreds of dollars and take months to complete.
For trainers who value simplicity, speed, and comprehensive tools ready from day one, platforms like Fitune may be a better fit, offering an integrated website and app setup designed specifically for pilates studios.
Anaid's Pilates Studio grew her sales over 200% switching to Fitune, learn how you can do it too!
4. Boxmode
Price: Free to $7.50/month
Free website creator: Yes
Free client app: No
Ideal for pilates studios: No
User score: Not enough user reviews
Template-Based Setup
Boxmode is a general-purpose website builder that relies on templates, similar to platforms like WordPress and Weblium. You’ll start by choosing a template and then customize it to meet your business’s unique needs.
While this approach offers flexibility, it requires a significant time investment to configure your site’s layout, features, and functionality before you’re ready to launch.
For pilates studios aiming to get their business online quickly, this extensive setup process can be a drawback.
Hidden Costs and Limited Features
Boxmode’s low initial cost might appear budget-friendly, but the actual expenses can quickly add up. To create a fully functional website, you’ll need to purchase a domain, implement security features, and integrate scheduling and payment tools.
Since these costs are not included upfront and depend on your chosen tools, it’s challenging to estimate the total price. Without a clear, comprehensive feature list, pilates studios may find it difficult to determine whether Boxmode meets their needs.
Not Ideal for Growing Businesses
For pilates studios who prefer to focus on delivering exceptional client experiences and growing their business, Boxmode’s DIY approach may not be the best choice.
The time spent developing and troubleshooting your website, combined with hidden costs, makes it less appealing.
For those seeking an all-in-one solution with integrated tools and transparent pricing, other platforms offer a more straightforward way to get your business online and ready to sell.
Not enough user reviews to rank it 🚩
Boxmode has few user reviews across several platforms with scores from 3 stars to almost 5, this lack of consistency in reviews is something to take into account when making your choice.
5. Squarespace
Price: $16 to $99/month
Free website creator: No
Free client app: No
Ideal for pilates studios: No
User score: 1.2 ⭐️
Template based building
Squarespace follows a similar template-based approach as other general-purpose website builders.
While the platform is equipped to integrate scheduling and booking tools, these come at an additional cost, causing your initially low expenses to quickly rise. For small businesses, this can become a significant drawback.
Squarespace may allow you to create a fully functional website, but assembling the right features often involves researching and adding external tools or widgets. This process requires time and effort, making it less ideal for users who want a streamlined, hassle-free experience.
Hidden Costs and Limited Support
While Squarespace markets itself as a premium website builder, many users have voiced frustration over its high prices and outdated templates.
Reviews indicate a consistent lack of functionality and value for money, with some describing their experience as “a real pain” and others pointing out the excessive time required to resolve simple tasks.
Additionally, customer service has been criticized as one of the weakest aspects of the platform. With no phone support and slow, often unhelpful email responses, users frequently report feeling trapped when issues arise.
For businesses reliant on fast and effective solutions, this can become a major obstacle.
Decline in Popularity
Once a trusted name in website building, Squarespace has seen its reputation falter significantly.
Poor user reviews highlight the platform’s technical shortcomings and what many consider the worst customer service in the industry.
Issues range from suspended domains to incomplete integrations, with one user describing their experience as “hell” and others comparing the support team to a poorly coordinated prank.
Such reports emphasize the frustrations businesses face when relying on Squarespace for essential functions. While it may still serve certain design-focused needs, the overall experience appears to fall short for most modern businesses.
Conclusions for the 5 best pilates website builders
When it comes to building a website that works as hard as you do, Fitune stands out as the top choice. Its all-in-one approach eliminates the need for costly add-ons and reduces the time spent on administrative tasks, leaving you free to focus on your clients.
While other platforms like Weblium and Boxmode offer basic tools at low prices, they often require additional integrations and time-consuming setups.
Avoid pitfalls like hidden costs and poor customer support by choosing a solution tailored to pilates studios. With the right builder, you’ll have everything you need to succeed in today’s competitive fitness market.
Ready to try Fitune? Start now for free or book a demo to learn how to grow your fitness business.
