We reviewed top website builders for fitness businesses, examining hundreds of reviews, pricing, and features to present you with the best options for your studio.
Top Fitness Website Builders
- 🥇 Fitune – Free website and client app included
- 🥈 WellnessLiving – Good for large chains
- 🥉 Acuity – Affordable for basic functions
More Fitness Website Builders
Why do you need a website?
- Save time: A solid website will help you automate everyday tasks like bookings, scheduling, payments, and communications
- Happier clients: A website with integrated booking and scheduling benefits clients by allowing them to easily sign up for classes, appointments, and manage their schedules online.
- More sales: A fitness website acts as a powerful marketing tool, showcasing your services, sharing success stories, and promoting special offers, will help you attract new clients and retain existing ones.
- Increase client engagement: A website provides a platform for engaging clients through workout videos, newsletters, and offers – enticing them to try new experiences and fostering loyalty.
- 24/7 Availability: A website ensures that information about your studio, including class schedules, pricing, and contact details, is accessible to clients at all times, increasing convenience and accessibility.
How to build your fitness website
When building your own fitness website you have two main options:
Using traditional website builder - Slow, costly, inefficient
Building your fitness website with a generic website builder like WordPress can be a real headache.
Sure, it's a popular choice, but it demands a lot of your time, effort, and money. You'll need to spend hours learning the platform, customizing themes, and figuring out plugins just to get the basic functions running.
Not to mention, if you lack web development expertise, you might find yourself hiring a developer, which can significantly drive up costs.
Plus, the constant updates and maintenance will be a hassle, eating into the time you could be spending on growing your fitness business.
Using a specialized platform - Fast, easy, cheaper
Specialized website builders like Fitune make the whole process much more seamless.
These platforms are designed specifically for fitness businesses, offering features that cater to your needs right out of the box.
Fitune, for instance, makes setting up your site straightforward and hassle-free, with integrated booking, scheduling, and client management tools.
While there are many similar platforms out there, it's important to do your research and look into what each one offers, read reviews, and take advantage of free trials.
Be careful with costs as well, some platforms like Mindbody can become really expensive but won’t tell you an exact number until you make a demo call, at which point you might feel pressured to buy.
Fitune's website builder
The Best Fitness Website Builders Ranked
1. 🥇 Fitune - Best fitness website builder
Transparent pricing: Yes
Price: Free to $169
Free client app: Yes, included in all plans
Ideal for small to medium studios: Yes
Launching your fitness business has never been easier with Fitune. This platform offers a quick setup, allowing you to customize and launch your fully integrated website on day one.
With Fitune's user-friendly fitness website builder, you can effortlessly create a website that matches your brand, complete with customizable colors, logos, and more. Which means you can start selling your services and growing your business right away without the hassle of navigating multiple systems.
Fitune’s comprehensive features are designed to save time and money while keeping your clients happy.
Whether you offer in-person or online classes, Fitune's seamless scheduling system ensures everything runs smoothly. The platform also supports video on-demand, special events, and courses, allowing you to monetize your content and reach a wider audience.
With secure payments, instant payouts, and robust client management tools, Fitune provides everything you need to efficiently manage and grow your fitness business.
Fitune's Class Calendar
Fitune is the best fitness website builder for your business
The free client app lets your clients book classes, appointments, and buy memberships directly from their phones, enhancing their experience and boosting your engagement.
Fitune stands out as the best solution for fitness business owners looking to save time, reduce costs, and enhance client satisfaction.
With its quick setup, full integration, and free client app, you can launch your business effortlessly and manage all aspects from one user-friendly platform.
Fitune's flexibility in handling both online and in-person classes ensures you meet all client needs while growing your business.
¿Why get Fitune's client app?
2. WellnessLiving
Transparent pricing: Yes
Price: $199/month plus add-ons
Free client app: Yes, but it has poor reviews
Ideal for small to medium studios: No
WellnessLiving offers a comprehensive suite of features intended to enhance business operations and a fitness website builder service option.
Its features include online booking, event management, and reporting. It also supports staff and client management, integrated payments, and a rewards program designed to boost client retention.
The platform's tools also offer marketing integrations for email, as well as virtual session capabilities and customer review management.
It's too expensive for small to medium fitness businesses
However, despite these impressive features, WellnessLiving’s high cost—$199 per month, plus additional fees for services like video on demand, client apps, and video streaming—can be prohibitively expensive for small to medium-sized studios.
Its client app is also expensive with a monthly quota and an additional development cost that will take an unspecified amount of time to complete. What about the free version? Reviews on the App Store and Google Play show how unreliable and poor the customer experience is with it, some mentioning they’d rather not have an app at all.
You’ll also need to gain the technical expertise to customize or make future changes.
This lack of flexibility and control, combined with the steep costs, makes WellnessLiving's website builder a less attractive option for those seeking a more affordable and adaptable solution for their fitness business.
3. Acuity
Transparent pricing: Yes
Price: $16 to $49/month plus website costs
Free client app: Yes, but it’s not brandable
Ideal for small to medium studios: Yes
Acuity Scheduling, while offering some notable features for fitness businesses, falls short as a comprehensive website builder.
It provides tools such as client self-scheduling, appointment management, and integration with online meeting platforms like Google Meet and Zoom.
It also supports payment processing through Stripe, Square, and PayPal, and offers customization options for branding and embedding the scheduler into your website.
Despite these capabilities, Acuity's pricing plans—ranging from $16 to $49 per month, with an additional requirement to pay for Squarespace if you want a more customized site—can quickly add up, especially for smaller studios.
You’ll need to learn how to use two platforms
The learning curve associated with Squarespace’s platform and the potential need to hire a developer to fully utilize these features can make the overall investment quite costly and time-consuming.
This makes Acuity Scheduling a less ideal choice for those seeking a more straightforward, budget-friendly website building solution.
4. Wordpress
Transparent pricing: Yes
Price: Over $500/month on development plus plugin fees
Free client app: No
Ideal for small to medium studios: No
WordPress is one of the most famous and versatile options for website building, offering extensive customization and a vast array of plugins to enhance functionality.
Users can use its open-source to tailor their site with a wide selection of themes and plugins, from advanced SEO tools to e-commerce solutions, it’s a very powerful tool for creating highly personalized websites.
You’ll spend months learning and developing
However, this flexibility comes with its drawbacks. The abundance of customization options and plugins can lead to a steep learning curve, and managing updates and compatibility issues can be time-consuming.
Additionally, while many plugins are free or low-cost, the need for premium plugins or professional development services to achieve a polished, fully functional site can add to the overall expense. This duality makes WordPress a robust yet potentially overwhelming choice for those seeking both extensive control and the flexibility to build a unique online presence.
5. Wix
Transparent pricing: Yes
Price: $17 to $159/month plus templates and plugins
Free client app: No
Ideal for small to medium studios: No
Wix offers a user-friendly platform for website building with its drag-and-drop interface, making it accessible even for those with minimal technical skills.
It provides a range of customizable templates and features, such as integrated booking systems, e-commerce capabilities, and various plugins to extend functionality.
This ease of use allows for quick and straightforward site creation compared to Wordpress, with the ability to add functionality through Wix's App Market.
Restrictive customization and a lengthy development time
However, this convenience comes with limitations. While the drag-and-drop editor is intuitive, it can be restrictive for those seeking more advanced customization or specific design tweaks.
Additionally, relying on Wix's built-in features and plugins might mean sacrificing some flexibility and control compared to other platforms.
You’ll need to find a way to integrate booking, payments, scheduling, and every other feature not included with your template.
As your studio grows and you look to add more features, you’ll end up encountering issues with compatibility, performance, and technical limitations.
Wix is a good option for those with the technical know-how or time to learn the ins and outs of a website builder, but for fitness business owners this just means months spent setting up your website or thousands in development fees instead of focusing on growing your business.
6. Bookee
Transparent pricing: Yes
Price: $17 to $159/month plus templates and plugins
Free client app: No
Ideal for small to medium studios: No
Bookee might initially seem like an attractive option for fitness business owners looking for a website builder due to its extensive feature set.
It offers tools for scheduling classes, managing memberships, and tracking new leads, along with capabilities for selling products and services both online and in-person. However, the reality is less appealing when you dig deeper.
While Bookee’s features like live streaming, and automated marketing campaigns sound impressive, the cost of getting a fully functional website is quite steep, starting at $1,487 for development plus an additional $99 per month for maintenance.
If you need more than just basic booking functionality, the customization and extra features can quickly add up, making it an expensive option for small to medium-sized studios.
Finally, the costs and the limited developer support included in the plan may not justify the investment, especially considering that many other platforms offer more affordable and flexible solutions.
7. Momence
Transparent pricing: No
Price: Platform plus website fees
Free client app: No
Ideal for small to medium studios: No
Momence might catch the eye of fitness business owners with its array of features, including class and appointment scheduling, staff management, and advanced reporting.
As a backend system it might work well but it falls short on the most important area, creating a public facing website to entice new clients and engage with current ones, making it less ideal for those looking for a comprehensive website solution.
A lacking website creator
While Momence offers website plugins to embed schedules and booking forms, it only generates an automatic business page with very limited customization options, forcing you to develop a full website on your own or pay for third-party services.
The Momence mobile app is strictly a booking tool while others, like the Fitune app offer courses and video on-demand for further monetization options.
Pricing isn’t available on their page either, which makes it difficult to gauge the true cost of using Momence, but combining the basic service with custom app options and third-party website development can quickly become expensive, especially for those needing more than basic functionality.
Conclusions for the best website builders for your studio
In reviewing the best fitness website builders, it's clear that having a robust online presence is essential for saving time, increasing sales, and enhancing client engagement. While traditional website builders like WordPress and Wix offer extensive customization, they come with steep learning curves and potential high costs. Specialized platforms like WellnessLiving and Acuity offer integrated solutions but can quickly become expensive and restrictive.
Among all the options, Fitune stands out as the best choice for fitness business owners. Fitune offers a quick setup with transparent pricing, starting free and going up to $169, making it accessible for small to medium studios. It provides a seamless, fully integrated platform that includes scheduling, client management, and a free client app. This all-in-one solution allows you to launch and manage your business efficiently, saving time and reducing costs while enhancing client satisfaction.
With Fitune, you can easily handle both online and in-person classes, ensuring a smooth experience for your clients. The platform's robust features, combined with its affordability and ease of use, make it the top recommendation for fitness business owners looking to grow their business without the hassle of complex, costly solutions.
Ready to try Fitune? Start now for free or book a demo to learn how to grow you fitness business.
