With the increasing popularity of fitness and wellness subscriptions, it’s becoming more important than ever to ensure that your subscription offers everything your customers need to achieve their fitness goals.
We know that with so many options out there, it can be difficult to decide what to include in your subscription. That’s why we’re here to help!
In this blog, we’ll explore the top options to include in your subscription that will keep your clients engaged, motivated, and coming back for more.
Grab your favorite beverage and let’s dive in!
Types of subscriptions
Before we dive into what you can include in your subscription, you should know the different types there are. In previous blogs, we’ve discussed a couple of examples related to the frequency of your subscription.
In a nutshell, you could choose from a one-time subscription, monthly, annual, or even hybrid.
What you need to keep in mind is the needs of your clients and what would work best for them. Also, creating the content that will go inside the subscription will require some time and effort from your side, so consider that when making your decision.
Content you can include in your subscription
1. Workout Videos (Videos on demand)
A collection of pre-recorded workouts that can be accessed anytime, anywhere.
2. Live workout classes
Real-time classes that users can join and participate in from the comfort of their homes.
3. Customized workout plans
Personalized workout plans tailored to the client’s fitness goals and fitness level.
4. Meditation and mindfulness exercises
Techniques to improve mental health and reduce stress. This can also include some warm-ups and cool-down exercises.
5. Challenges and competitions
Both of them are designed to keep clients motivated and engaged.
6. Coaching and support
Access to professional coaches and trainers who can offer guidance and support throughout the client’s fitness journey.
Factors your clients are looking for when choosing a subscription
Price and value for money: The price of a subscription can vary widely, and for them, it's important to find a plan that fits within their budget while still getting the necessary resources to achieve their goals. By balancing price and value for money, your clients can find a subscription that is affordable and that will get them results.
Accessibility and convenience: These two things can significantly impact an individual's ability to maintain a consistent routine. For example, a subscription that provides online classes or at-home workout programs may be more convenient for individuals with busy schedules, allowing them to fit exercise into their day.
Free trials or demo options: They offer individuals the opportunity to experience the subscription before committing to a longer-term plan. A free trial or demo option can also help potential clients assess the quality of the subscription's resources, such as the equipment, instructors, or workout programs, and determine if they are worth the investment.
Ready to set up your subscription service?
Fitness subscriptions are an excellent way to grow your business’ revenue and create a community around it.
From offering exclusive content like tailored exercise routines to videos on demand, with Fitune you can do everything in one single place. Our membership feature makes it easy for you to set up every single detail, from content to description and prices.
If you’re new and would like to explore what Fitune can do for you and your business, schedule a FREE demo so we can show you around, or start your FREE TRIAL today!
